South African newcomer James Deacon releases powerful debut single “Not Givin’ Up” on April 5th through Bad Future

EP ‘The Calling’ set for release on May 25th

South African newcomer James Deacon releases his powerful debut single “Not Givin’ Up” on April 5th. Hailing from Johannesburg, 22 year-old multi-instrumentalist, musical prodigy James Deacon has teamed up with recording outfit Bad Future Records (Hunter As A Horse) on the release. "Not Givin’ Up" heralds James Deacon’s awakening to his own powerful determination. A blistering clarion call to those who yearn to give their managers and imposers, their higher ups and inhibitors the two-finger salute and to take their destiny into their own hands.

Listen on Soundcloud / Spotify

Speaking about the single James explains, "Not Givin' Up is all about leaving the safety of a day job or desk job and pursuing my dream regardless of how hard it will be to get where I want to go. Basically life is short and I don't want to waste my life cooped up in the same environment until I die. It's a big fuck you to all the bosses I've ever had and all the people who held me back or told me I wasn't good enough."

Despite a life-threatening accident severing tendons in Deacon’s right arm nixing his ability to play the instruments he learned to love (violin at age 4, guitar by way of a chanced-upon Jimi Hendrix Greatest Hits CD at age 10), his forthcoming debut EP “The Calling” draws largely from determination, honesty and authenticity to propel his musical direction. Infusing its lyrics with soaring call-to-action vocals laced with rap and tenor-flecked melodies, cues are taken from soul, blues, hip hop and indie-funk as well as diverse influences that count John Mayer, Nirvana and Al Green to create a deeply personal mixtape dedicated to overcoming circumstance and inspiring courage in others.

With “The Calling EP” James Deacon presents an aural scrapbook with a defiant soul. “Heads are shaking, it’s my awakening”

“Not Givin’ Up’ is out April 5th on Bad Future

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